Prince of Wales leading wool fashion comeback

[Mia]

Telegraph: Prince of Wales leading wool fashion comeback

The Prince hopes to reignite Britain’s love affair with the fabric, marketing it as a fashionable, eco-friendly and durable alternative to cheap “throwaway” garments.

The scheme aims to help sheep farmers by boosting the price of wool worldwide.

Times: Prince of Wales shows the way to lead wool back into the fashion fold

The Prince of Wales is attempting to rebrand a material favoured by the nation’s grandmothers — and Val Doonican — as a fashionable and eco-friendly fabric that consumers will choose for clothes and home furnishings. The scheme, to be launched tomorrow, aims to help sheep farmers by boosting the price of wool worldwide. In Britain the average price for a kilogram in 1997 was 93p. Last year it fell to 66p.

[heather]

  Always.. Charles and a sheep.....

[LadyLight]

that sounded so wrong

[Earl Grey]

I love wool. Cozy, warm and natural. 

[Mia]

PoW Media: The Prince of Wales launches the Wool Project

The Prince of Wales turned his attention to fashion today when he launched a campaign to increase demand for wool.

He wants the fashion, carpet and insulation industries to work together to promote the benefits of the material through the Wool Project.

News.com.au: Prince Charles to push Aussie wool

PRINCE Charles has leapt to the aid of Australian, New Zealand and British wool producers, launching a project to increase demand for fleece.

Concerned about the low prices farmers have been receiving for wool, the prince has teamed up with growers from the three nations and UK retail giant Marks and Spencer to make wool fashionable again.

Launching The Wool Project today, Prince Charles said wool had many benefits, including sustainability, but the future of the material was "looking very bleak indeed".

Herald Scotland: Royal spin set to get wool back in fashion

It has been a fabric of life for centuries. Now a major campaign is being spun to make wool fashionable again.

Retailers, including Marks & Spencer and John Lewis, will launch an autumn drive to entice buyers into winter warmers.

The high street names have come together with producers and marketing agencies to kick start an ailing industry.

Yesterday Prince Charles lent his support to the cause at the launch of The Wool Project, which aims to bring the fashion, carpet and textile industries together to increase demand for wool and raise its worth to upland farmers.

[Nighthawk]

darlingtonandstocktontimes: Prince Charles launches project to promote benefits of wool

THE Prince of Wales has launched his own initiative to promote the virtues and benefits of using wool.

The Wool Project aims to bring the natural and sustainable attributes of wool to the attention of textile buyers, retailers and ultimately the consumer.

The idea grew out of discussions with tenants on his own estate who spoke of the poor returns they receive for fleeces.

More than 130 wool merchants, scourers, spinners, weavers, manufacturers and major retailers and designers attended the launch at Wimpole Hall, Cambridgeshire.

Apart from home support the wool growing organisations in Australia and New Zealand are also backing the initiative.

Prince Charles explained that while wool had long supplied the carpet and upholstery industries, competition from man-made fibres had hit the price of wool worldwide.

[Kuei Fei]

It is a very practical fabric to wear in the cold, I wonder why it went out of style.

[Mia]

Probably because production it's more expensive than other frabrics. I like wool!

[heather]

   Many people wear wool... didn't have a clue it had gone out of stye... hm

[Kuei Fei]

   Many people wear wool... didn't have a clue it had gone out of stye... hm

You know the press. If they don't know about it, it never happened.